Pay-per-click advertising drives revenue for Google and search engines, as well as for businesses who use it to its full potential.

We’ve put together an infographic with all the best PPC stats and trends for 2018 which you should know if you’re running – or planning to run – your own PPC campaigns.


  1. PPC Traffic converts 50% higher than organic traffic
  2. 36% of searches have local intent
  3. 66% of buyer-intent keywords are paid clicks
  4. An Average of 200% ROI for Paid Advertising
  5. 65% of Customers Click On Ads When Purchasing
  6. PPC Ads Can Boost Brand Awareness 80%
  7. 73% of Marketers Will Increase Their Ad Spend in 2018
  8. 53% of Paid Clicks are From a Mobile Device
  9. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
  10. The global number of desktop and mobile devices that block ads grew by 142 million YoY to reach 615 million devices Dec 2015-Dec 2016 (PageFair 2017)
  11. The average click-through rate in Facebook ads across all industries is .90% (WordStream 2017)

Average click-through-rate across industries in 2018:

  • Technology: 2.09%
  • B2B: 2.41%
  • Home Goods: 2.44%
  • Industrial Services: 2.61%
  • E-commerce: 2.69%
  • Finance and Insurance: 2.91%
  • Legal: 2.93%
  • Health and medical: 3.27%
  • Real estate: 3.71%
  • Education: 3.78%
  • Automobile: 4%
  • Travel and hospitality: 4.68%

We interviewed PPC experts Navah Hopkins from Wordstream and David Szetela from FMB Media, here’s what they had to say about the future of PPC.

Navah Hopkins from Wordstream Discusses The Future of PPC

David Szetela from FMB Media | Display Network is a Goldmine


PPC Statistics and AdWords Trends

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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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